DSP Advertiser is a specialist Amazon DSP desk. We plan, build, trade and measure performance, Prime Video, CTV and programmatic campaigns for brands and agency partners. That's the whole company. It's deliberately not a full-service agency with DSP bolted on the side.
For a lot of brands and agencies, DSP has been sold as a black box, run as lazy retargeting, priced as a percentage of spend so the incentive was to spend more, and reported in jargon nobody had time to read. When that's the experience, "DSP didn't work for us" is a reasonable conclusion.
But the tool itself is one of the most capable in digital advertising: Prime Video and streaming TV, first-party audiences, category and competitive signals, cross-sell, and measurement through AMC that connects exposure to real purchase behavior.
Most people still see DSP as Amazon-seller retargeting. We use it across ecommerce performance, Prime Video, CTV, B2B, non-endemic and white-label delivery. That's what "beyond the obvious" means, and it's why the company exists: to run DSP the way it should have been run in the first place.
As a specialism. By senior operators. With flat pricing and reporting you can actually trust.
Not your product, reviews, pricing or inventory. But once the brief reaches us, we take responsibility for the decisions we control: audience, plan, activation, trading and measurement.
We interrogate attribution and the underlying data, including at ASIN level. Good reporting tells you the number. Good operators ask whether the number is true.
Our management fee doesn't automatically rise with your media. We don't want to be the agency that profits more the more you spend.
We'd rather tell you not to run DSP than take a management fee for a test we don't believe in. Sometimes the honest recommendation is to fix something else first.
It's literally in our name. We do this deeply, not as one line on a long menu of services competing for attention.
The people who plan your campaign are the people who run it. You're not passed from a pitch team to a pooled junior after you sign.
We're a focused team of senior operators rather than a large agency with layers of account management between you and the work. That structure is a deliberate choice, and it's why the service looks the way it does.
We stay small and specialized. That means direct access to the people doing the work, and fewer layers where context gets lost.
Our team is distributed and works across US and UK time zones, with delivery experience spanning both markets across ecommerce, enterprise and media.
Fewer layers means less overhead to fund. It's part of why we can price on a flat management fee instead of a percentage of your media.
We execute through established Amazon DSP reseller and partner infrastructure and operate through a US entity, so our people can focus on strategy, execution and measurement.
The value here is focus and seniority, not scale for its own sake. You get specialists, direct access and aligned pricing.
Sohaib founded DSP Advertiser to run Amazon DSP as a specialism rather than a side service. His background spans 6+ years across Amazon Ads, ecommerce and digital advertising, with hands-on experience across performance DSP, Prime Video, CTV, AMC and non-endemic programmatic campaigns.
That experience covers everything from full-funnel ecommerce performance and Prime Video acquisition to B2B reach, brand-lift measurement and large white-label delivery, alongside the operational discipline of migrating and running DSP at portfolio scale.
$5M+ Amazon DSP media managed · 120+ advertiser accounts worked across · 6+ years in Amazon Ads, ecommerce & media
DSP Advertiser is a trading brand of Seller Scaler LLC. Campaigns are executed through established Amazon DSP reseller and partner infrastructure, which lets our operators focus on the part clients actually hire us for: strategy, execution, optimization and measurement.
Brands get a free DSP plan. Agencies get a free first qualified pitch. You see how we work before committing to anything.
Amazon DSP gives you access to premium inventory across Amazon and some of the world's biggest media platforms, powered by Amazon's unique audience intelligence.
Inventory availability varies by market, format and campaign.