Amazon DSP · Prime Video · Programmatic · AMC

Amazon DSP,
beyond the obvious.

Senior Amazon DSP operators planning, trading and measuring performance, Prime Video, CTV and programmatic campaigns for brands and agency partners.

No obligation. No generic sales deck. We'll tell you what we'd actually do.
$5M+Amazon DSP media managed
120+advertiser accounts worked across
6+ yrsAmazon Ads, ecommerce & media
Where we can buy your media One platform
Amazon Store
Prime Video
Fire TV
Twitch
Amazon Music
Streaming TV / CTV
Premium display
Online video (OLV)
3rd-party premium sites
AMAZON DSP · ONE BUYING PLATFORM ACROSS OWNED AND PREMIUM 3RD-PARTY INVENTORY
Experience across ecommerce, enterprise & media
SamsungKasperskyDP WorldP&O CruisesSony MusicScottish GovernmentWilkinson SwordOrganixMiracle-GroHarringtonsKlarsteinGya LabsDR Vitamin Solutions

Team experience includes delivering campaigns for brands like these across direct engagements, agency partnerships and previous operating roles.

One platform. Very different jobs.

Same platform. Wildly different jobs.

We use it differently depending on what the business actually needs.

Ecommerce Growth

Find and re-engage the right shoppers

Find new customers, re-engage high-intent shoppers, compete for category demand, cross-sell existing buyers and use Amazon commerce signals beyond traditional Sponsored Ads.

Prime Video & CTV

Premium video with real discipline

Put Amazon audience intelligence behind premium video with deliberate reach, frequency and measurement.

Non-Endemic & B2B

You don't have to sell on Amazon

Reach business decision-makers, travellers, households, customers and first-party audiences across premium programmatic environments.

Agency Execution

Sell DSP without hiring the team

We work behind your agency across strategy, planning, trading, AMC and client-ready reporting.

One platform. Everywhere they are.

Reach your audience wherever they spend their time.

Shopping. Streaming. Browsing. Listening. Gaming.

Amazon DSP gives you access to premium inventory across Amazon and some of the world's biggest media platforms, powered by Amazon's unique audience intelligence.

Web · Apps · CTV · Audio · Display · Online Video

Inventory availability varies by market, format and campaign.

The work

Meaningful campaigns. Not cherry-picked $200 tests.

Global Personal Care Brand · Prime Video · UK
2,018 new-to-brand units attributed following Prime Video exposure.
£140K media2.14M reach97.9% VCR36.8% units NTB
Global Logistics Provider · Prime Video + Display · UK
932K+ people reached in an 11-day B2B campaign.
1.90M impressions402K PV reach530K Display reach98.4% TV VCR
UK Natural Pet Food Brand · Prime Video · UK
1,548 new-to-brand purchases in six weeks.
98.7% VCR2.09M reach518 Subscribe & Save
White-Label Agency Partner
£2.5M+ managed behind one agency relationship.
90+ advertisers16+ monthsPrime Video · CTV · OLVDisplay · AMC
See More Case Studies
Put your current situation to the test

Where is the DSP opportunity hiding?

Brand tool uses scenario-based qualitative fit. Agency tool uses your own commercial assumptions. Neither is presented as a performance forecast.

From brief to decision

We own the media outcome.

Not your product reviews. Not your inventory. Not your pricing. But once the media brief reaches us, we take responsibility for the work required to make the media decision intelligently.

01
Audience: who should we reach?
A documented reason for every audience we spend against.
02
Plan: where should the money go?
Every dollar has a reason for being where it is.
03
Activate: build it properly.
A campaign architecture we can actually learn from.
04
Creative: make the media worth seeing.
The right message in the right format for the media bought.
05
Optimize: improve it continuously.
Budget moves toward evidence, not the original spreadsheet.
06
Measure: what actually happened?
A performance view that can survive scrutiny.
07
Decide: know what happens next.
Scale it. Change it. Test something else. Or stop.
Built differently

A specialist DSP operating model.

 DSP AdvertiserTraditional generalist model
Amazon DSPCore specialization. It's literally in our name.Often one channel among many
Senior operator accessDirectStructure varies
PricingFlat management feeOften retainer and/or % of media
Prime Video + DSP + AMCOne operating teamCan sit across different teams
Basic display adaptationIncluded within defined scopeOften separate
Data QAWe interrogate attribution and underlying dataApproach varies
Initial commitment60-day pilotTerms vary
ReportingWhat happened → why → what nextFormat varies
Scale incentiveFee is not designed to rise automatically with spend% models can rise with media

Agency structures and commercial models vary. This comparison describes how DSP Advertiser is intentionally structured rather than making a claim about every agency.

Reporting should survive scrutiny

We don't just report what the dashboard says.

On one Prime Video campaign, a deeper ASIN-level audit found that only 48.6% of the attributed sales value belonged to the advertiser's actual brand. A catalogue-association issue was directing substantial attribution toward an unrelated brand. We identified it, escalated it and changed the QA process.

Good reporting tells you the number.
Good operators ask whether the number is true.
What changes once we're embedded

The best outcome isn't another dashboard.

For Brands

From DSP black box to media confidence

Less checking dashboards. Less managing the people managing your media. More confidence in what happens next.

For Agencies

Your agency feels bigger without becoming heavier

More capability. More margin. Fewer operational headaches.

In their words

What it's like to work with us.

Straight from the inbox, Slack and WhatsApp. Real reactions, lightly tidied.

WhatsApp
honestly wasn't expecting much from the pilot after our last agency 😅 but that day-60 doc actually told us to pause one audience instead of upselling us. bought so much trust. we're in.
RK
Founder
UK supplements brand
Slack
ok the ASIN attribution thing you flagged would've had me reporting numbers to the board that were straight up wrong. nobody's ever caught that for us before. genuinely thank you 🙏
SM
Head of Ecommerce
Home & kitchen brand
Email
Just want to say the weekly notes are the first agency reports I don't have to rewrite before forwarding to the client. You've made me look good three Fridays running. Keep them coming.
JT
Account Director
Performance agency partner
WhatsApp
mate the Prime Video numbers are mad. NTB actually moved 📈 finance stopped asking me why we're spending on "TV ads" lol
DA
Marketing Lead
Pet food brand
Slack
sent you a brief at 11pm expecting a reply next week, woke up to a full white-label plan I could literally paste into our pitch deck. won the client btw 🎉
PL
Managing Director
Amazon agency partner

Illustrative messages shown while we finalize permissioned client quotes. We do not publish identifiable client feedback without consent.

The offers

Start with a question, not a contract.

For Brands

The 60-Day DSP Pilot

$2,500 management + media
A structured first engagement that ends in a written decision.
  • No setup fee
  • No percentage-of-spend management fee
  • No annual contract
  • Written day-60 SCALE / REFINE / STOP recommendation
  • Ongoing management from $1,500/month
For Agencies

The White-Label DSP Desk

Free first qualified pitch
Sell Amazon DSP without building the team behind it.
  • First advertiser pilot: $950/month for the first 60 days
  • Then wholesale from $1,250/advertiser/month
  • No agency onboarding fee
  • No minimum advertiser count. No exclusivity
  • Written non-solicitation
The people behind the platform

Senior operators. Not an account-management layer.

Sohaib Ramzan

Founder · Amazon DSP Specialist

6+ years across Amazon Ads, ecommerce and digital advertising, with experience spanning performance DSP, Prime Video, CTV, AMC and non-endemic programmatic campaigns.

$5M+ Amazon DSP media managed · 120+ advertiser accounts worked across

Amazon DSP Advanced Certification Performance Expert Award Planner & Strategist Award Insights Driver Award Brand Builder Award
FOUNDER PHOTO
(pending approval)
Platform access

Specialist people backed by established DSP infrastructure.

DSP Advertiser executes campaigns through established Amazon DSP reseller and partner infrastructure, allowing our operators to focus on the part clients actually hire us for: strategy, execution, optimization and measurement.

DSP Advertiser is a trading brand of Seller Scaler LLC.

Seller Scaler LLC · Verified Amazon Ads Partner

Questions

Straight answers.

How much media budget do I need?+
There is no single minimum that makes sense for every advertiser. For performance-focused pilots, we generally start considering DSP when a brand can invest around $5K/month in media, but the right number depends on audience size, category and objective. Prime Video, CTV and larger awareness programs are planned individually.
Do I need to already be running Sponsored Ads?+
No. DSP can work alongside Sponsored Ads, but it can also support non-endemic and off-Amazon advertisers. The recommendation depends on what you are trying to achieve.
Can you advertise businesses that do not sell products on Amazon?+
Yes. Our team's experience includes non-endemic use cases such as B2B, travel, government and broader awareness campaigns.
Do you manage Prime Video and CTV?+
Yes. Prime Video, streaming TV and broader video/programmatic execution are core parts of our capability.
Do you make creatives?+
For ecommerce and display campaigns, creative configuration and a defined level of basic adaptation are included. For Prime Video and CTV, we handle creative specifications, recommendations, compliance/QA and trafficking. Original video production or extensive bespoke production is scoped separately.
Is AMC included?+
Relevant AMC analysis is included where it genuinely improves the account. We do not run AMC queries simply to make a report look sophisticated. Advanced/custom AMC projects can be scoped separately.
Do you guarantee ROAS?+
No. Product, price, margin, reviews, category, inventory and conversion all influence commercial performance. We take responsibility for the media operation and decision-making process we control.
How is DSP access handled?+
Campaigns are executed through established Amazon DSP reseller and partner infrastructure. The exact operating structure is explained during onboarding.
Do I have to sign a long contract?+
No. New brand engagements can start with the 60-Day DSP Pilot. Ongoing management is then agreed based on scope.
Can agencies white-label the service?+
Yes. Strategy, planning, execution, optimization, AMC and reporting can be delivered behind agency partners with written client-protection terms.
Start with the question, not the contract

Not sure whether DSP should be your next media dollar?

Send us the business, objective, current advertising setup and approximate budget. We'll tell you what we'd do. And if we don't think Amazon DSP should be the next thing you spend money on, we'll tell you that too.

No obligation. No generic sales presentation required.