Strategy, media planning, Prime Video, CTV, programmatic trading, AMC and reporting, delivered behind your agency. You own the client. You set the price. We handle the DSP work.
First qualified DSP pitch: free.
A Prime Video brief lands. An RFP asks for Amazon DSP. A client wants AMC. A brand wants first-party activation. Suddenly you need a planner, a trader, platform access, measurement, reporting, QA, pacing, creative specs, and someone who actually knows what all of it means.
Hiring the whole capability before you have enough revenue to support it rarely makes sense.
So don't.
One brief goes in. A complete DSP execution layer comes out.
Amazon DSP gives you access to premium inventory across Amazon and some of the world's biggest media platforms, powered by Amazon's unique audience intelligence.
Inventory availability varies by market, format and campaign.
Use your own assumptions. See potential service revenue, estimated wholesale delivery, service margin, an opportunity range, and the revenue pool left unpursued if nothing changes.
Your first qualified DSP pitch is free. You send the client, objective, market, budget, timing, audience, creative availability and existing Amazon context. We return the recommended DSP role, audience strategy, channel mix, budget allocation, forecast where appropriate, measurement approach, creative requirements, wholesale execution cost and white-label proposal content.
You pitch it as your agency. Win it? We execute it. Lose it? You owe us nothing for the first qualified pitch.
Send Us a Brief →Additional pitch builds: $250, credited back if the campaign launches with us.
Turn the client brief into an audience, media and measurement plan.
Budgets, channel splits, Prime Video / Display / OLV, forecasting where appropriate, creative requirements.
Orders, line items, audiences, exclusions, geos, deals, bids, budgets, frequency, tracking, creative trafficking, naming, launch.
Pacing, budget allocation, bids, audiences, supply, inventory, device, placement, creative, geography and troubleshooting.
Weekly client-ready commentary, dashboards where appropriate, optimization notes, pacing, audience insight and PCAs.
Relevant NTB, frequency, overlap, path and audience work. Advanced analysis separately scoped.
Invisible, embedded or client-facing, based on the operating mode you choose.
The agency should not have to download a platform export, rewrite it, rebuild a PowerPoint and translate DSP jargon every week before the client can understand what happened.
Your agency feels bigger without becoming heavier. More capability. More revenue. More margin. Fewer operational headaches.
Before you give us access to a client relationship, non-solicitation and non-circumvention can be put in writing. We do not use your advertiser to build a direct route around your agency.
We make our money by helping the agency relationship grow, not by replacing it.
You buy wholesale execution. You decide how your agency prices the client.
| Active advertiser volume | Wholesale management |
|---|---|
| First advertiser (first 60 days) | $950 / month · Founding Partner Pilot |
| 1 to 2 active advertisers | $1,250 each / month |
| 3 to 5 active advertisers | $1,100 each / month |
| 6 to 9 active advertisers | $950 each / month |
| 10+ active advertisers | Custom partner rate |
Suggested agency resale is roughly $2,500 to $3,500+/month per client for standard DSP management, depending on scope. You choose your own client price and commercial model.
| Build in-house | General outsource | DSP Advertiser | |
|---|---|---|---|
| Hire DSP specialists | Yes | No | No |
| Fixed salary overhead | Yes | No | No |
| Start with one advertiser | Expensive | Varies | Yes |
| First pitch support | Internal | Varies | Included |
| White-label delivery | N/A | Varies | Yes |
| Prime Video / CTV | Need expertise | Varies | Core capability |
| AMC | Need expertise | Varies | Available |
| Client-ready reporting | Build internally | Varies | Included |
| Volume-based economics | Salary doesn't flex | Varies | Yes |
| Client ownership protection | N/A | Varies | Written |
| Minimum agency volume | N/A | Varies | None |
Outsourcing models vary. This table describes the operating structure DSP Advertiser has chosen rather than every third-party provider.
We'll tell you how we'd approach it, what we'd recommend, what it would cost us to deliver and what you'd need to pitch it confidently. Your first qualified DSP pitch is free.
We'll come back within one business day with how we'd approach it, and what you'd need to pitch it. First qualified pitch is on us.
We'll tell you how we'd approach it, what we'd recommend, what it would cost us to deliver and what you'd need to pitch it confidently. Your first qualified DSP pitch is free.