Sponsored Ads are excellent at capturing demand. Amazon DSP can help you do more with the demand you've already created, and reach relevant audiences before they arrive at the search box. We plan, build, trade and measure full-funnel Amazon DSP across performance, display, online video, Prime Video and AMC.
Start with a 60-Day DSP Pilot. $2,500 management + media
Team experience includes delivering campaigns for brands like these across direct engagements, agency partnerships and previous operating roles.
People view your products and leave. Compare you with competitors. Search your category without clicking your listing. Buy adjacent products. Discover your brand but aren't ready yet. See your video and continue with their day.
The problem isn't that all of these people should be chased around the internet. The problem is that most brands don't have a deliberate strategy for what happens beyond the sponsored-search click.
That's where we start.
Not one tactic. A toolkit you point at the job that matters this quarter.
Re-engage eligible audiences who already showed meaningful interest in your products or category. Useful for high traffic, longer consideration or higher AOV.
Use Amazon signals to reach relevant audiences beyond your existing base. Useful when growth has become too repeat-heavy.
Reach relevant category and alternative-consideration signals where your offer is genuinely differentiated.
Use your complementary products and catalogue to extend customer value beyond the first purchase.
Prime Video, CTV and OLV for launches, category expansion and brand-building objectives, planned around a real audience.
Use deeper measurement to understand customer quality, frequency and paths, rather than surface-level reporting.
Amazon DSP gives you access to premium inventory across Amazon and some of the world's biggest media platforms, powered by Amazon's unique audience intelligence.
Inventory availability varies by market, format and campaign.
No revenue, AOV or budget fields. Select the scenarios that feel true and we'll show your qualitative DSP fit plus the opportunities we would investigate first.
Your fit result doesn't tell us whether DSP is right in isolation. Your product economics, conversion, traffic, inventory and objective still matter. That's why every new engagement starts with a DSP Growth Assessment before we recommend a campaign.
We'd rather tell you not to run DSP than take a management fee for a test we don't believe in.
But we also won't pretend a flat management fee includes a television production studio. Here's exactly where the line sits.
Product/ASIN selection, responsive setup, copy/CTA, landing destination, trafficking and QA.
Basic adaptation included. The pilot includes one standard display creative set using supplied brand/master assets.
Creative guidance, specs, asset review, length/version recommendations, messaging feedback, compliance review, trafficking and QA. Original production is separately scoped.
Anything that creates an additional charge is agreed before we do the work.
We use Amazon Marketing Cloud when it can answer a useful business question: audience overlap, exposure and frequency, path to purchase, new-customer behavior, media interaction or a useful audience-building opportunity.
Every qualifying pilot includes an AMC Growth Check: one meaningful account question where deeper analysis can inform the campaign or the next decision. Advanced custom AMC projects can be scoped separately.
A structured first engagement designed to answer one question: does Amazon DSP deserve a bigger role in this brand's growth plan?
$0 setup fee · 0% of media charged as our management fee · 60-day initial engagement · no annual contract
Get My Free DSP Plan →After the pilot, ongoing management starts from $1,500/month depending on scope and complexity.
A written assessment covering what worked, what didn't, audience and creative learnings, NTB/acquisition performance, media efficiency, frequency, channel observations, measurement findings, data-quality issues, what we would keep, what we would kill, what we would test next and recommended budget. It ends in one of three calls:
The evidence justifies more investment.
Something is worth pursuing, but the strategy needs to change.
DSP is not currently the best place for the next dollar.
Less dashboard anxiety. More media confidence. You shouldn't have to manage the people you've hired to manage your media.
Store or site, current advertising, approximate sales, media context and your main growth problem.
We return whether we recommend DSP, audience opportunities, channel recommendation, suggested media range, measurement approach and your exact management fee.
Read it. Ask questions. Run the 60-Day Pilot. Or don't.
We collect only what we need to produce a genuine recommendation. If we don't think DSP should be your next media dollar, we'll say so.
We'll review your brand and reply within one business day with your plan, and a booking link if it makes sense to talk.
| DSP Advertiser | Typical generalist model | |
|---|---|---|
| Amazon DSP | Core specialization. It's literally in our name. | Often one service among many |
| Senior operator involvement | Direct | Structure varies |
| Initial engagement | 60-day pilot | Terms vary |
| Management pricing | Flat fee | Often flat and/or media-linked |
| Incentive to increase spend | Fee does not automatically rise with media | Depends on commercial model |
| Responsive ecommerce creative | Included | Varies |
| Basic display adaptation | Included within defined scope | Often separate |
| Prime Video / video guidance | Included | Varies |
| AMC | Used where commercially useful | Capability varies |
| Data QA | ASIN / halo / attribution scrutiny | Approach varies |
| Reporting | What happened → why → next action | Format varies |
Agency structures vary. This describes the operating model DSP Advertiser has chosen rather than every possible alternative.
Send us the context and we'll build you a free DSP plan. If DSP isn't the right next move, we'll tell you what to fix first.